ISPO Munich 2023: Let’s take a look back!

3 min readDec 17, 2023


ISPO Munich — largest international sports exhibition

The place to be for any sports enthusiast, bringing together everything from daily workout equipment, to the latest advancements in winter sports gadgets, as well as manufacturing businesses, sports development associations and sports-tech business — all under the same roof.

And we’re more than glad to have had the chance to be part of this amazing experience, having joined alongside the Japan Sports Agency.

Japan Sports Agency x Sunbears

Our Sunbears team has been thrilled to exhibit and represent the Japanese sports scene, next to other innovative businesses. Therefore, Japan Sports Agency has been the ideal partner for this purpose!

The Agency’s key objective is aiming towards creating “a society in which people are healthy both in body and mind, and lead a cultural lifestyle throughout their lives”.

Such initiative is complementing the goals and philosophy we share here at Sunbears — to empower both team and individual sportspeople in their journey to greatness, offering a support system, a community, a place to learn and grow alongside other athletes and industry professionals, in order to lead more fulfilling, healthier lives and careers!

JSPIN (Japan SPorts business INitiative)

Having mentioned Japan Sports Agency’s key objective, we’d like to introduce another one of their notable developments — JSPIN (Japan SPorts business INitiative), a platform with the mission to promote Japanese sports initiatives and collaborations across borders. As highlighted on their official site:

“Japan is creating new value for the world by offering a wide range of excellent products and services in sports technology and fitness health”.

JSPIN provides opportunities for networking between sports industry in Japan and around the world”.

What we’ve been up to:

  • Met with existing and prospective partners, as well as brands we’ve been familiar with, or even collaborated with, within the industry.
  • Expanded our stakeholder base.
  • Communicated our new developments and upcoming plans to the industry.
  • Thoroughly researched the market trends and demands, in order to improve our knowledge of the European sports scene.
  • Got inspired! What better place than at one of the largest, international sports exhibitions, surrounded by some of the most driven and enthusiastic athletes & professionals!
  • And now? Well, now we’re getting ready for our next move, from future releases to upcoming exhibitions where we can meet again, we’re keeping up with every step of the process!

Thank you for meeting with us at the exhibition and for passing by our blog again!

Don’t forget to check out Sunbears and Japan Sports Agency official websites, and don’t hesitate to get in touch with us at anytime, whether you have a question, development idea, collaboration initiative, or simply some feedback for us.

We’re always here to listen and take action!




Driven by our passion for sports, we have made it our goal to contribute to the development of the sports world. // 私たちはスポーツへの情熱を胸に、スポーツ界の発展に貢献することを目標としています。