At the beginning of this month we had the pleasure to attend the SPORTEC2023 Exhibition, in Tokyo, Japan. It’s been a dynamic, insightful experience which allowed our team to better understand the direction that the sports industry is heading towards as a whole, rather than just on the more specialised…

Would your passion for these sports remain if there were no more LeBron James in basketball or Lionel Messi in football remain? There’s no denying that many people are no less passionate about sports stars than about the sport itself. Take current football legend Lionel Messi for example, who travelled…

“Something I learned early is to not worry about what l can’t control… But what I can control is my attitude, my effort, and my focus every single day.” — Tim Tebow Why is focus important? Focus is essential as it is the middle ground that connects all areas of thinking: perception, learning, reasoning…

If there is one news item that has had the greatest impact on the world recently, it is the launch of ChatGPT. By February 2023, this new generation of conversational AI will have reached 100 million users worldwide and has managed to break out of the tech world to become…

AI has made the headlines of many publications in recent months, especially since the release of ChatGPT. Even more, we’re seeing how it is rapidly integrated into the sports industry, day by day! So let’s get ready to catch up on the latest trends!! What is AI? AI stands for Artificial Intelligence. In…

Continuing our journey, today we explored another article originally posted on our Japanese blog, on note.com — Sunbears Official【公式】 — written by Yuriko Hiroura and translated & adapted by Yuge Zhao! This time, we discuss a very important topic, given the transition to more busy lifestyles in today’s world. So…

This week we took a journey to our Japanese blog on note.com — Sunbears Official【公式】. Here, our teammate Kumi Kubota talked about an increasingly popular topic — alternatives to cow’s milk that can help athletes reach their training goals! Let’s dive right in! Milk is a common drink used by…

What is mindfulness? Mindfulness refers to focusing our attention to a particular thing, especially within the present moment. “It means slowing down to really notice what we’re doing. Being mindful is the opposite of rushing or multitasking. When we’re mindful, we’re taking our time. We’re focusing in a relaxed, easy way.” …

Today we present another insightful article written by Yuge Zhao, in which she shares her point of view about the cultural differences between practicing sports here in the UK, compared to her native country, China. Let’s find out what she has prepared for us! It is 7 p.m. now in…